Psychologist website
Overview
The project involved designing and implementing a modern, clear, and intuitive website for a psychotherapy practice. As the UX/UI designer, I owned the entire design process from user research and needs analysis, through information architecture and prototyping, to the final design and deployment.
The primary goal was to create a website that not only presents the therapist's offer and specializations, but more importantly builds trust, communicates professionalism, and provides users with a comfortable, welcoming experience. The project was deeply rooted in the context of the mental health industry, which required careful consideration of ethical standards and the specific needs of people seeking psychological support.
The result is a functional and visually considered website that makes it easy for users to access key information and get in touch with the therapist, while strengthening brand recognition and supporting the growth of the practice.
Categories
Psychologist website
Product Design
Client
Private
Core Problem Statement
Context
The client a practicing psychotherapist needed a professional online presence to increase her visibility, attract new patients, and establish a recognizable digital brand. The primary goal was to create a virtual business card that would support the growth of her practice across two physical locations.
Research & Discovery
To ground the project in real user data, a research survey was conducted at the start of the process. The key finding was clear: 99% of existing patients came exclusively from Warsaw, not from surrounding areas or other cities. This insight directly informed scope and content decisions, confirming that the site should prioritize local discoverability and trust-building over broad reach.
In parallel, we conducted a competitive analysis of practices recommended by the client, reviewing how other therapists in Warsaw present their services, communicate their approach, and structure their websites.
Define & Strategy
The definition phase involved close collaboration with the client to align on vision and requirements.
I prepared two distinct lo-fi concepts as starting points, but neither fully met the client's expectations. Following a deeper round of inspiration research and direct feedback sessions, we identified the visual direction that resonated with her. From there, we established a clear must-have feature list for the site:
Contact details and addresses for both practice locations
Appointment booking functionality
Descriptions of the therapist's professional ethics and work approach
As the collaboration progressed, the client shared a reference website she admired, which became the primary visual benchmark for the project.
Ideation & Design Process
Once the Figma design was approved, the project moved into implementation which became the most hands-on and complex phase of the work.
The client requested the site be built on WordPress. I supported her through the full setup process: helping her purchase a domain, configuring hosting, and connecting everything to WordPress. From there, I built the site component by component, continuously refining and reducing elements based on client feedback in real time.
This phase required balancing design fidelity with the practical constraints of a WordPress environment making decisions quickly while keeping the final result as close to the original design as possible.
Final Design
The final website was a clean, warm, and professional presentation of the therapist's practice structured to communicate trust from the first scroll. Key screens included the homepage, service and specialization pages, an about section, and a contact page with location details for both offices.
Testing & Validation
The client shared the live site with a small group of trusted contacts both personal friends and colleagues from the mental health field. This gave us feedback from two perspectives: everyday users and industry professionals.
The most significant issue uncovered was the appointment booking system, which required manual confirmation from the site owner for every request creating friction for both patients and the therapist. I tested several WordPress plugins in an attempt to automate the flow, but none delivered the expected result. Ultimately, we decided to temporarily hide the booking feature and brought in a developer to address it properly, prioritizing a working site over a broken feature.
Results & Impact
The client shared the live site with a small group of trusted contacts both personal friends and colleagues from the mental health field. This gave us feedback from two perspectives: everyday users and industry professionals.
The most significant issue uncovered was the appointment booking system, which required manual confirmation from the site owner for every request creating friction for both patients and the therapist. I tested several WordPress plugins in an attempt to automate the flow, but none delivered the expected result. Ultimately, we decided to temporarily hide the booking feature and brought in a developer to address it properly, prioritizing a working site over a broken feature.
Reflections
The most challenging aspect of this project was building a reliable appointment booking system within the constraints of WordPress. It was a reminder that technical feasibility needs to be validated early not after the design is built.
This project also deepened my understanding of what it means to design for a sensitive, trust-dependent industry. Every content and layout decision carried weight the site needed to feel safe and approachable before a potential patient would even consider reaching out.
Psychologist website
Overview
The project involved designing and implementing a modern, clear, and intuitive website for a psychotherapy practice. As the UX/UI designer, I owned the entire design process from user research and needs analysis, through information architecture and prototyping, to the final design and deployment.
The primary goal was to create a website that not only presents the therapist's offer and specializations, but more importantly builds trust, communicates professionalism, and provides users with a comfortable, welcoming experience. The project was deeply rooted in the context of the mental health industry, which required careful consideration of ethical standards and the specific needs of people seeking psychological support.
The result is a functional and visually considered website that makes it easy for users to access key information and get in touch with the therapist, while strengthening brand recognition and supporting the growth of the practice.
Categories
Psychologist website
Product Design
Client
Private
Core Problem Statement
Context
The client a practicing psychotherapist needed a professional online presence to increase her visibility, attract new patients, and establish a recognizable digital brand. The primary goal was to create a virtual business card that would support the growth of her practice across two physical locations.
Research & Discovery
To ground the project in real user data, a research survey was conducted at the start of the process. The key finding was clear: 99% of existing patients came exclusively from Warsaw, not from surrounding areas or other cities. This insight directly informed scope and content decisions, confirming that the site should prioritize local discoverability and trust-building over broad reach.
In parallel, we conducted a competitive analysis of practices recommended by the client, reviewing how other therapists in Warsaw present their services, communicate their approach, and structure their websites.
Define & Strategy
The definition phase involved close collaboration with the client to align on vision and requirements.
I prepared two distinct lo-fi concepts as starting points, but neither fully met the client's expectations. Following a deeper round of inspiration research and direct feedback sessions, we identified the visual direction that resonated with her. From there, we established a clear must-have feature list for the site:
Contact details and addresses for both practice locations
Appointment booking functionality
Descriptions of the therapist's professional ethics and work approach
As the collaboration progressed, the client shared a reference website she admired, which became the primary visual benchmark for the project.
Ideation & Design Process
Once the Figma design was approved, the project moved into implementation which became the most hands-on and complex phase of the work.
The client requested the site be built on WordPress. I supported her through the full setup process: helping her purchase a domain, configuring hosting, and connecting everything to WordPress. From there, I built the site component by component, continuously refining and reducing elements based on client feedback in real time.
This phase required balancing design fidelity with the practical constraints of a WordPress environment making decisions quickly while keeping the final result as close to the original design as possible.
Final Design
The final website was a clean, warm, and professional presentation of the therapist's practice structured to communicate trust from the first scroll. Key screens included the homepage, service and specialization pages, an about section, and a contact page with location details for both offices.
Testing & Validation
The client shared the live site with a small group of trusted contacts both personal friends and colleagues from the mental health field. This gave us feedback from two perspectives: everyday users and industry professionals.
The most significant issue uncovered was the appointment booking system, which required manual confirmation from the site owner for every request creating friction for both patients and the therapist. I tested several WordPress plugins in an attempt to automate the flow, but none delivered the expected result. Ultimately, we decided to temporarily hide the booking feature and brought in a developer to address it properly, prioritizing a working site over a broken feature.
Results & Impact
The client shared the live site with a small group of trusted contacts both personal friends and colleagues from the mental health field. This gave us feedback from two perspectives: everyday users and industry professionals.
The most significant issue uncovered was the appointment booking system, which required manual confirmation from the site owner for every request creating friction for both patients and the therapist. I tested several WordPress plugins in an attempt to automate the flow, but none delivered the expected result. Ultimately, we decided to temporarily hide the booking feature and brought in a developer to address it properly, prioritizing a working site over a broken feature.
Reflections
The most challenging aspect of this project was building a reliable appointment booking system within the constraints of WordPress. It was a reminder that technical feasibility needs to be validated early not after the design is built.
This project also deepened my understanding of what it means to design for a sensitive, trust-dependent industry. Every content and layout decision carried weight the site needed to feel safe and approachable before a potential patient would even consider reaching out.
Book a call, and I’ll take care of the rest
Book a call, and I’ll take care of the rest
Book a call, and I’ll take care of the rest
